Political Communications & Media Strategy
Automatic news and social media monitoring based on the keywords, outlets, and accounts you designate. We facilitate knowledge retention of your goals and campaigns, your messaging, strategy, press releases, interviews, social media posts, and speeches. By performing sentiment and goal-alignment analysis on all monitored content, we actively alert you if any new statements or publications contradict your past messaging.
News and Social media is either monitored manually and left undocumented, or in the best case its tracked but the information is scattered and cannot be used to draw conclusions.
Internal strategy is scattered between documents on different computers, with no easy way to look back and check: "What did we say about this topic in the past?"
Decisions are made manually, under time-pressure, with missing context. This leads to contradictory messaging, wasted effort, and missed opportunities.
Mamdani won in the media before he beat Cuomo at the polls.
Bondi lost in the media — then she lost her job.
Gain high-level synthesis and situational awareness. See at a glance what is happening across your media environment and track top narratives.
A live feed of all mentions and emerging narratives from your configured sources. Track coverage in real-time as it unfolds.
Dive deep into sentiment analysis, contradiction detection, and topic volume. Understand exactly how your message is being perceived.
Configure the exact keywords, phrases, and accounts Watchtower actively monitors. Ensure no relevant conversation slips by.
Define your strategic objectives and measure alignment. See how well external coverage actually aligns with your internal targets.
Retain past speeches, press releases, and publications. Build a centralized knowledge base to ensure consistency over time.
Manage the specific sources, publications, and channels you care about most to filter the noise out of your monitoring feed.
Contextualize public data with your internal strategies, briefs, and talking points securely stored.
Track important upcoming events and automatically link them to corresponding media spikes or narrative shifts.
Tracking narrative shifts in media cycles. Adapting messaging in response to real-time developments. Maintaining cohesion across multiple surrogates and channels.
Monitoring international and domestic perception. Synchronizing messaging across departments. Responding to emerging narratives with coordinated direction.
Replacing manual synthesis of coverage and internal materials. Reducing reliance on fragmented tools. Operating with a consistent, structured understanding of the environment.
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